Recently my 14-year-old daughter decided she wanted to start a potions business with one of her friends; they figured love potions might be in demand before Valentine’s Day. So over the course of a sleepover, they set up an Instagram account, promoted it on their...
Your side hustle might be your dream, your hobby, your stress relief—but are you treating it like your business? No matter how small right now, starting off with the same attention and focus you give your “real” job is the best way to ensure doing what you love...
The joy of freelancing or setting up your own business means selecting the work you want to do and the clients with whom you want to work. But as with most things in life, there is always a trade-off. The freedom to choose your work also means that you, and you alone,...
There’s been a lot of chatter about The Great Resignation over the last few months. As businesses coped with pandemic changes—and some industries suffered unavoidable safety issues that affected work conditions and bottom lines—there were almost 69 million workplace...
You can have the best product, the most engaging customer service, and an effective marketing campaign. But one lousy review from a convincingly sincere customer can derail everything. How convincing are customer reviews? 91% of 18-34-year-olds trust online reviews as...
